Your effort is in vain if the advertisement for your business goes unseen. Remarketing is a sure-fire method that exposes the ads to visitors who have already visited your website earlier. This technique persuades people in a shuttle manner by reminding them with relevant ads. The “reminder” ads are displayed based on user’s search patterns and earlier interactions with your website. Users click your remarketing ads only when they need to interact with your site, they unnecessarily don’t hit your ad, which otherwise ends up shooting up our marketing budget like other digital ad services. A well optimized remarketing campaign is, therefore, extremely beneficial for your business.