From the early Pears ads asking “Have you used Pears soap today?” to the modern-day geo-fenced Google ads vying for your attention, advertising sure has come a long way. In this era of digital, your business must still recognize outdoor advertising as a key component of your brand’s success story.
A sound offline and online strategy crafted by Cosmolance will help you lead, always! The migration of television viewers from TV to social media has reinforced the focus on outdoor advertising companies through OOH (out-of-home) formats. In a sense, outdoor advertising is the origin of our profession and one must never forget where it all started, right?
The Lager ad at the airport or the delicious-looking hamburger ad on the bus shelter you see on your daily commute has surely struck a chord. Subway spaces too have emerged as a huge real estate for outdoor advertising signs and transit advertising.
Digital billboards and place-based networks have disrupted the world of outdoor advertising. GPS-aided ride-sharing advertising and location-based Google ad snippets are in fashion. As a reputed outdoor advertising agency in Delhi-NCR, Cosmolance will help you ace the outdoor advertising battle.
Knowledge of user demographics and in-transit advertising matter while tailoring your outdoor advertising banners. Targeted ads function well only when targeted to the relevant audience and driven by appropriate content.